SonoFx
SonoFx

Changing Lives, Restoring Hope.

Changing Lives, Restoring Hope.Changing Lives, Restoring Hope.Changing Lives, Restoring Hope.

Minimally-invasive solutions for patients with various conditions of the head & neck.

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Changing Lives, Restoring Hope.

Changing Lives, Restoring Hope.Changing Lives, Restoring Hope.Changing Lives, Restoring Hope.

Minimally-invasive solutions for patients with various conditions of the head & neck.

Stay Updated

Our Technologies

Targeted & Innovative Devices

We are committed to ensuring that patients with various voice, airway, and craniofacial conditions have their voices heard and smiles seen. Our solutions aim to restore not only structure and function, but hope.

Our unique team is dedicated to enhancing patient experiences and surgical outcomes while simplifying and improving procedural precision. We aim to initiate first-in-human trials by 2027.

Human-Centered

We create safer, more efficient, and highly effective medical devices by prioritizing patients, doctors, and other end-users in our development process.

Our approach allows for seamless integration into clinical practice by creating intuitive, effective solutions addressing real-world challenges in head & neck care while enhancing patient outcomes.

Ecosystem Support

We are developing groundbreaking bench-to-bedside solutions with the support of our regional biotech hub, robust partnerships, and plentiful resources in close proximity to our headquarters in Charlottesville, Virginia.


In 2026, we plan to enter the Commonwealth BioAccelerator, a joint venture between CvilleBioHub, GO Virginia, the University of Virginia, the Manning Family Foundation, and local economic development.

Our Partners

Leadership

Barrett W. R. Peters, DDS, MSD, MPI

Barrett W. R. Peters

Barrett W. R. Peters

Barrett W. R. Peters

Chief Executive Officer
Co-Founder | DDS, MSD

Dr. Peters, a seasoned organizational leader, healthcare innovator, and pediatric dentist, has additional postgraduate training in management and innovation. He maintains a part-time private clinical and surgical practice and serves on affiliate faculty at the Children’s Hospital of Richmond at VCU.

With a primary focus on solving healthcare challenges, Dr. Peters leverages cross-functional skills, diverse experiences, and agile methodologies while combining his clinical background with advanced education and experience in leadership and product innovation. He also serves as a venture scout for Hoplite Healthcare and an advisor to his regional biotech hub.

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James J. Daniero, MD, MS

Jim Daniero

Barrett W. R. Peters

Barrett W. R. Peters

Chief Medical Officer

Co-Founder | MD, MS


Dr. Daniero, a NIH-funded surgeon-scientist and serial entrepreneur, co-founded RefluxRaft®, a natural hydrogel for acid reflux, and maintains an academic laryngology practice and research laboratory at the University of Virginia. Additionally, he serves as a faculty advisor to the Enterprise Studio, a joint venture between Licensing & Ventures Group (tech transfer) and UVA Innovates.

Serving as a board member for his regional biotech hub and an advisor for a top 20 angel investing group, Dr. Daniero is also a venture scout for Hoplite Healthcare. He combines clinical and surgical expertise with advanced education in medical device development and biotechnology.

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Alex Brethauer

Barrett W. R. Peters

Alex Brethauer

Vice President, Commercialization

Co-Founder | MBA


Mr. Brethauer, a life science and medtech business leader, is a Senior Manager of Global Product Management at Cook Medical. He previously led their Otolaryngology and Head & Neck Surgery (OHNS) division, where he developed strategy, led commercialization, launched products, and collaborated with KOLs and executive leadership to grow division revenue from $2M to $25M.

Prior to his time at Cook Medical, Mr. Brethauer co-founded a biotech startup developing a bone disorder technology, where he began cultivating deep industry expertise in medical devices and integrating that knowledge with education in biomedical engineering and business administration.

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Team Highlights

Domain Expertise

• Academic & Private Practice

• Biomaterials

• Biomedical Engineering

• Business Development & Ownership

• Cleft Palate & Craniofacial Teams

• Clinical Trials

• Early-Stage Startups

• Government & Regulatory Affairs

• Healthcare Product Innovation

• Human-Centered Design

• Medical Device Industry

• Medicine, Dentistry & Surgery

• Organizational Leadership

• Product Development & Management

• Research

Ecosystem Support

• CvilleBioHub

• UVA Enterprise Studio

• NIH Entrepreneurship Bootcamp

• Activation Capital Pre-Accelerator

Funding

National Institutes of Health

• R01 Grant: $2.5M, NIDCD

• R21 Grant: $500K, NIDCR

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SonoFx, Inc.

994 Research Park Blvd, Box 8

Room 4109

Charlottesville, VA 22911-5850

United States


© 2024-2025 SonoFx, Inc. All Rights Reserved.

Incorporated in Delaware. Operating in Virginia.

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